Integrated Multi-Channel campaign for FeedMore to maximize Holiday 2014 donations
Holiday Season is synonymous with giving. It’s also the time that nonprofits look towards to spread their message about the causes they look to support and impact and expand their donor base. Find out how Donor Detectives helped FeedMore, Central Virginia’s hunger-relief leader with an Integrated multichannel campaign to maximize donations during Holiday 2014. By adding new digital components to the media mix, combined with an all-new acquisition strategy, we impacted the key metrics of #donations and donation amount.…Read More
Holiday 2014 integrated acquisition campaign for Northern Illinois Food Bank
Hunger knows no season! – A simple but powerful message. North Illinois Food Bank as part of its 2015 strategy is looking to drive multiple initiatives for increased awareness and potentially converting new donors. Find out how Donor Detectives helped define a strategy for laying the foundation to support not just the immediate 2015 initiatives but impact how future campaigns can be made successful …Read More
Multi-Channel Integration Grows Website Traffic, Database and Revenue for Northern Illinois Food Bank
Northern Illinois Food Bank was challenged that their revenue did not meet the needs to serve those in the 13-county areas who depended on the food bank as a source of nutrition …Read More
Multi-Channel Integration Builds Donor Database for Feed More Virginia
Like most nonprofits, Feed More (consisting of Central Virginia Food Bank, Meals on Wheels and Community Kitchen) was experiencing a decline in their database due to single-channel direct mail programs.
Research showed that that there was a difference in the perception of hunger as a priority between the donors and the general public. Yet the priorities in choosing an organization to support are quite similar. Both groups have strong trust in the organizations use of funds for local support. …Read More
Multi-Channel Integration Acquire More Donors by Leveraging the Message by Kentucky Humane Society
The Kentucky Humane Society headquartered in Louisville, KY has strong relationships with their local media providers. For many years, the Society has budgeted and made use of outdoor billboards, newspaper placements, radio spots and more. Media has been utilized on and off throughout the calendar year.
Continuously, for several years, analytics has shown mostly a flat rate in growth from year to year. …Read More