We have known each other for many, many years professionally and personally, together being instrumental in acquiring millions of donors for nonprofits. Our experiences and expertise complement each other. Plus, we have been colleagues for over 10 years working in a big agency environment while serving nonprofits from all spectrum. Having worked for many decades with non-profits, a couple of learnings across multiple clients and programs really stood out for us:
- There is marketing and then there is marketing that is specialized in acquisition of qualified donors.
- Strategic Plan execution is just as important as the development and design of the strategy itself.
- Marketing goals need to be geared to increase response and donations and should be media channel agnostic that is not branding, awareness or PR, although those are convenient benefits in themselves.
A lot more could be done for nonprofits without the restrictions of the corporate world and the growing needs and limited budgets of so many valuable organizations can’t wait for incremental advancements. We believe that the best way to predict the future is to create it!
For that reason, Donor Detectives was founded in 2013 to revitalize nonprofit acquisition programs with innovative and data driven strategies.
Our innovative prospecting services bring quality donors looking to engage in longtime relationships with the nonprofit organization.
ONE SIMPLE GOAL
Our goal is to make the acquisition process easier on our clients and beneficial so they can focus on whats important, their philanthropic cause,
therefore making life better for us all.
Before we begin, it is important for us to spend time with you and learn about the nonprofit organization. We love analysis so much that we invested in a proprietary software that helps us look at the campaign performance from every possible angle. The software helps us look at data on the most granular level, zip code, and at the highest level of the overall campaign performance and every level in between. Lists, packages, mail dates, and zip codes are analyzed for every client, and individual strategies are developed for each one.
Often organizations have utilized our services as their thought leadership. This is where we all come together and come away with breakthrough thinking that seriously makes life better!
This is our specialty! We have a very precise understanding of nonprofit organizations because we have been working with them for more than 15 years. We have learned as much from our failures as we have learned from our successes. We work with each organization to understand their pain points and find solutions through our network of seasoned professionals and then to deliver a solution specific to their problems. It is certainly not one-size-fits-all, regardless of the size of the organization.
Direct response mail continues to bring in the highest number of donors and revenue as well as drive revenue online. We all know that any one channel does not work on its own. It is all about brand message, engagement, consistent communication, and convenience for a prospect to donate.
We help make life easier by clearly defining how Digital Marketing is used to acquire prospect names, convert them into donors, and retain them through engagement strategies. Our proven strategies combine the right amount of Digital Marketing channels to deliver the best results at key times of the year. It is all about balance, consistency, and frequency!
Through the test of time, Traditional Media remains the most visual unconscious impact on prospects. The key is finding the right mix of Traditional Media using the right integrated creative messaging that impacts the right constituent base that can be converted into donors.
Creative is one of the most important factors in how an organization is able to communicate the value of its service and how to tap into a donor’s interest point. Bad creative can crash a campaign. Missing information can cause data-entry grief. And a lost message can decrease donor trust, causing a slow decline in retention. Creative testing against analysis-supported controls are vital. It is an ever-changing challenge and needs to be constantly pushed to improve. How can an organization efficiently and affordably customize creative to be individual-donor centric?
- Creative Audit – Creative with analysis can strengthen the results of future campaigns.
- Creative Review – Get fresh eyes to catch issues that may be right in front of you.
- Creative Services – Most of our clients already have a strong creative department. If this is not, we have a network for you.
– Donor Development Journey
– Website Audit/Development
– Ethnic Marketing Strategies and Implementation
– Video Story Telling
– Guerilla Marketing
– Compliance Programs
Founding Partner & President
Email : email@example.com
Phone : 888-567-9996
Finding donors for your cause is like hunting for the proverbial needle in the haystack, maybe tougher. And when you throw in the expectation of a healthy donor life time value relationship into the mix, it’s a lot more complicated. Madlen’s 15 + years of NonProfit and 20+ years of Direct Marketing experience improves the odds in your favor significantly… a lot more significantly.
Moving from the rough and tumble of New York life to rough and tumble of direct marketing at TCI Direct in California, Madlen learnt the ropes doing everything from management of client relationships, marketing strategy, execution of direct marketing campaigns based on client goals, generating income for clients.
From there, she moved to Grizzard Communications with a focus on nonprofits. She headed Grizzard Media for close to a decade and was responsible for creating, developing and implementing strategic, integrated, multi-channel marketing campaigns for many highly recognized nonprofit organizations in the United States and Canada.
Looking to find her niche, Madlen founded Donor Detectives that’s solely focused on donor acquisitions. “Larger agencies have one or 2 specialties and they dabble in other areas just to have seemingly a more complete approach. I established Donor Detectives to provide a truly complete prospecting package focused only on new donor acquisition.”
Founding Partner & EVP
Email : firstname.lastname@example.org
Phone : 818-371-3104
The devil is in the details when you create detailed designs for the execution of any donor acquisition strategy. After all, this is where the relationship with the donor starts and defines whether a campaign is a success, on budget, and on time. “I’m good at taking care of those things so nonprofits can take care of everything else”, says Keghan, Founding Partner at Donor Detectives.
Being detail oriented and focused on the end product comes as second nature to Keghan who has more than 15+ years of concurrent experience in nonprofits and direct marketing.Keghan enables nonprofits doing good, to be better!
Starting as an account executive at Russ Reid, she moved to Grizzard Communications a few years later. As a direct mail manager, Keghan successfully drove campaign executions for different non-profits for a little over 13 years before she joined Madlen to establish Donor Detectives.
Director of Client Solutions
Email : email@example.com
Phone : 404-277-8365
Elizabeth Hamilton has a creed of “Once a donors trust is earned, everything falls into place”. This has guided her work with nonprofits in a variety of roles ranging from managing annual fund and major donor development to general operational management. She has over 15 years of multi-channel marketing strategy experience that specializes in integrated marketing, direct response fundraising, and leveraging data analysis to achieve results
Moving through different roles – account director, promotions & events director, annual fund & development director, marketing strategist, and creative & digital team lead – has provided her the requisite skills and tools for clients to repose their trust in her capabilities. Are you looking to tee up a conversation on multi-channel marketing? Conversational side benefits include golfing stories and how to improve your swing from this Augusta native.
HINDA (BELITSKY) SITTNICK
Email : firstname.lastname@example.org
Phone : 770-377-0062
Who better to ride shotgun with than Hinda in the fast paced life of campaign execution? She was responsible for client service, process execution, strategy and production for over seventy Red Cross chapters throughout the United States. Also the go to person for defining “Best in Class” processes, she managed a dedicated company-wide SWAT team responsible for evaluating processes for each of the account teams to reduce errors and credits and increase campaign execution time while maintaining quality.
Hinda has close to a decade of experience in direct marketing and non-profits and makes herself an extension of the marketing/development department of any non-profit she has worked with.