Photos vs. Graphics: What Drives More Donor Action?
Clicks vs. conversions — photos and graphics play a very different roles in campaigns.
Photos vs. Graphics: What Drives More Donor Action? Read More »
How Audience Segmentation Boosted Our Giving Tuesday Campaign
If you work at a nonprofit organization or are involved in fundraising efforts, you’re likely very familiar with Giving Tuesday.
How Audience Segmentation Boosted Our Giving Tuesday Campaign Read More »
Fundraising: Building an Online Community is More Important Than Ever
Building your community, digital included, is more important than ever!
Fundraising: Building an Online Community is More Important Than Ever Read More »
5 Tips to Grow Your Sustainer Campaign
Use these five tips to recruit more donors for your sustainer program.
5 Tips to Grow Your Sustainer Campaign Read More »
When Pigs Fly: How to Make Your Online Video Soar
“Where’s Papa going with that ax?” said Fern to her mother as they were setting the table for breakfast.
When Pigs Fly: How to Make Your Online Video Soar Read More »
It Is Not Too Late for a Year End Campaign (Part 2)
More than 17% of overall US giving occurred in December of 2014, and 12% of the gifts came in during the final three days of the year.
It Is Not Too Late for a Year End Campaign (Part 2) Read More »
Transparency and Going Beyond the Overhead Myth
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements.
Transparency and Going Beyond the Overhead Myth Read More »
Tips to Make Your Off-Season Prospecting Strategies Click
Our non-profit clients often ask us: what can I do to better balance my acquisition of new donors and the revenue from those donors throughout the year?
Tips to Make Your Off-Season Prospecting Strategies Click Read More »
The Things We Do for Budget Cuts!
Have you read the recent article on how American Cancer Society lost $30 Million dollars by pausing their mail acquisition program for 1.5 years?
The Things We Do for Budget Cuts! Read More »
Multi-Cultural Marketing: The Strategic Roadmap
In my many years as a fundraising professional and as a member of an ethnic minority myself (Armenian) I have always promoted Multi-Cultural Marketing to charitable organizations.
Multi-Cultural Marketing: The Strategic Roadmap Read More »