Photos vs. Graphics: What Drives More Donor Action?
Clicks vs. conversions — photos and graphics play a very different roles in campaigns.
Photos vs. Graphics: What Drives More Donor Action? Read More »
Fundraising
How Audience Segmentation Boosted Our Giving Tuesday Campaign
If you work at a nonprofit organization or are involved in fundraising efforts, you’re likely very familiar with Giving Tuesday.
How Audience Segmentation Boosted Our Giving Tuesday Campaign Read More »
Fundraising: Building an Online Community is More Important Than Ever
Building your community, digital included, is more important than ever!
Fundraising: Building an Online Community is More Important Than Ever Read More »
5 Tips to Grow Your Sustainer Campaign
Use these five tips to recruit more donors for your sustainer program.
5 Tips to Grow Your Sustainer Campaign Read More »
It Is Not Too Late for a Year End Campaign (Part 2)
More than 17% of overall US giving occurred in December of 2014, and 12% of the gifts came in during the final three days of the year.
It Is Not Too Late for a Year End Campaign (Part 2) Read More »
It Is Not Too Late For A Year-End Campaign (Part 1)
Can you believe it! The holidays are right here on top of us. Just yesterday we were enjoying the warm summer months.
It Is Not Too Late For A Year-End Campaign (Part 1) Read More »
How Can Monthly Donors Solve Many of Your Fundraising Needs?
As a fundraising strategist, I hear this all the time- We need a monthly giving program and to increase our middle donor pool. AND we need to improve retention and increase LTV.
How Can Monthly Donors Solve Many of Your Fundraising Needs? Read More »
Crowdfunding – Kick-Starter or a Perpetuating Boost?
In my interaction with clients, some of them have sought my opinion on leveraging the growing popularity of crowdfunding. Crowdfunding – constituents coming together to fund an initiative has been on the rise, boosted by the omnipresent internet and social media.
Crowdfunding – Kick-Starter or a Perpetuating Boost? Read More »
5 Groups to Thank for This Year’s Success Besides Your Donors
I often think how blessed are the charitable organizations to have the support of their communities.
5 Groups to Thank for This Year’s Success Besides Your Donors Read More »