Targeting

Our non-profit clients often ask us: what can I do to better balance my acquisition of new donors and the revenue from those donors throughout the year?

In my many years as a fundraising professional and as a member of an ethnic minority myself (Armenian) I have always promoted Multi-Cultural Marketing to charitable organizations.

For years, direct mail has been the primary way to reach a household at a specific location with a fundraising message.

The highly anticipated release of Apple’s iOS14.5 update which was launched on April 26th, 2021 has created a lot of buzz from the new privacy updates and how it will impact digital marketing data.

The third-party cookie has been an integral part of digital marketing targeting since the late 1990s.